Okay, Brother Vellies is Seriously Winning at Instagram

Instagram: you can’t live with it and you can live without it. Okay, that’s a bit of a stretch, but really, Instagram isn’t going away. And while countless brands fumble on posts that serve simply as a stiff advertisement, there are a few stand-out snappers that have learned how to publish on the platform, shoe label Brother Vellies being a prime example. Keep reading to find out why we can’t stop swooning over their visuals.

The Grid

For the uninitiated, the “grid” is how your Instagram page appears upon landing. Sure, you can post great photos, but before anyone starts scrolling, they see your overall aesthetic. And a good grid is not only difficult to achieve, but even harder to maintain.

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The Snaps

Not only does @brothervellies get the importance of a grid, they also get how to execute a a perfectly repost-able shot. Scroll through their feed and you’ll be screen-grabbing left, right, and centre.

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The Captions

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It can be hard for labels to communicate on social media, but Brother Vellies clearly hasn’t overthought the notion. Approaching captions as effortlessly as the aesthetic of their page leaves followers feeling like they know the brand.

The Product

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It doesn’t hurt that Brother Vellies’ is producing imaginative goods. Everyone needs a pair of fluffy sandals, apparently.