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Pasha de Cartier Campaign Reveals A New Lineup Of Celebrity Ambassadors

Cartier’s artisanal legacy spans almost two centuries, delivering inimitable excellence in both form and function. The Parisian heritage brand’s horology combines opulent alloys with sophisticated automatic movements, as evinced with their Pasha model. Originally debuting in the 1980s, the Pasha’s idiosyncratic design has been updated for contemporary creatives, those who flaunt their singularity with unabashed sincerity. Cartier has chosen Rami Malek, Troye Sivan, Willow Smith, Jackson Wang and Maisie Williams as ambassadors for this iconoclastic timepiece, tapping into their anomalous qualities to signify 21st-century eccentricity par excellence.

The Pasha de Cartier watch launches 4th September.