This year, the Lunar New Year takes place on January 29. For Asian cultures across the globe, the New Year’s festival is one of the most important celebrations of the year. Many will exchange gifts and envelopes, and wear red which symbolizes vitality, good fortune, and prosperity.
During this time, some beauty brands take the opportunity to release special-edition shades, products, or packaging to join in on the joyous occasion. Below we’ve rounded up a few of our favorites. Cheers to a year filled with luck, love and beauty in all of its forms.
Oribe
Celebrated artist and textile designer Chris Chun combines his heritage and signature style in Oribe’s two special-edition Lunar New Year gift sets. Inspired by the Mystic Knot, a traditional symbol of never-ending luck and prosperity, the gorgeous packaging features flourishes of deep red, flowers, and snakeskin textures.
U Beauty
U Beauty extends its award-winning Plasma Lip Compound Tinted range with Fortune—a hot hibiscus shade of red flecked with subtle gold shimmer. The shade is inspired by the brand founder Tina Chen Craig’s Chinese culture and the spirit of good luck.
Clé de Peau
Clé de Peau’s best-selling eye cream gets a beautiful and ornately redesigned package, crafted in collaboration with the renowned Chinese enamel artist Li Pei Qing. The design features intricate, expertly detailed motifs inspired by the Chinese zodiac sign for 2025 and symbolizes wealth and happiness.
Tower28
Tower28 founder Amy Liu is celebrating the Lunar New Year by releasing a new shade of the brand’s LipSoftie treatment. The new shade, Red Bean Mochi is a sheer rosy nude colour that delivers nourishing hydration—and is crafted with the slightly sweet taste of the popular Japanese dessert.
Sephora
Sephora’s annual limited-edition, six-piece makeup features a mix of must-have beauty products that all celebrate Lunar New Year. The set includes products from best-selling luxury brands like Charlotte Tilbury, PATRICK TA, Valentino, and Westman Atelier.
Sulwhasoo
Inspired by the transformative symbolism of 2025’s Year of the Snake, Sulwhasoo’s special-edition Activating Serum bottle honours rebirth, healing and transformation—mirroring the snake’s journey of shedding its skin and embracing a new beginning.
