Detroit-based brand Shinola is making a point to reach female consumers. Having launched as a male-targeted manufacturer of luxury bicycles and watches, the fast-growing brand has teamed up with 2013 CFDA Swarovski Award for Accessory Design winner Pamela Love.

Shinola outposts have welcomed a 56-piece collection of rings, earrings, necklaces, and bracelets embellished with diamonds, tiger’s eye, opals, and mother-of-pearl stones, all of which were assembled and finished by hand. Paying homage to the Shinola’s signature details, the pieces also incorporate buckles, lunar phases, and lightning bolts. With the prices ranging from $270 to $11,000, the selection is available to a wide variety of consumers. And in focusing on creating and adding innovative offerings to its stores, it’s clear the brand’s commitment to selling quality goods with a back story is alive as ever.

The Jewelry Collection with Pamela Love is available at Shinola’s Queen Street West location and online here.


Stop by the Toronto location at 1000 Queen Street West to see the beautiful collection, just in time for the holidays.