For the Spring/Summer 2027 show, Max Mara’s Ian Griffiths drew inspiration from the defiant, globe-trotting women of the 1930s. The show champions the pioneers who charted unknown territories—not just on maps, but across the social fabric of their time. Think explorer Freya Stark, wildlife photographer Osa Johnson, cross-continental driver Eva Dickson, and fearless aviators Amelia Earhart and Beryl Markham. Together, they prove that a woman’s spirit is boundaryless. 

This The Max Mara Woman is Ready For Adventure , Max Mara discovers a world of style designed for the modern woman, whose daily life can feel equally demanding. This takes the form of utility that meets eternal style and tailoring that meets toughness. One eye-catching moment is a redesigned safari jacket, made from textured linen or shiny gabardine. The piece drapes and knots to one side, or it wears long and loose like a duster coat, bringing forth adventurous style with a touch of glamour. 

Cargo, aviator and utilitarian aesthetics are sprinkled throughout, with practicality front of mind. Bags can be transformed from cross-body to clutch to rucksack, with every piece engineered for the chaotic reality of contemporary life. “This is a wardrobe for the woman who carries the resolute spirit of a 1930s explorer into everything she does, discovering the extraordinary in the everyday,” the show notes read. 

From the school run and the cross-town rush home to a boardroom meeting, the collection is versatile and works for any situation the modern woman finds herself in. 

Images courtesy of Max Mara.