BOSS made waves with its water-themed Spring/Summer 2023 show in Miami. Highlighting the fluidity of fashion and the strong tailoring history of the brand, a star-studded cast of models—including Pamela Anderson, Naomi Campbell, and Law Roach—walked along the liquid-inspired runway in front of over 500 guests.
Set against an entire venue surrounded by walls of water, the collection explores the duality and notion of opposing states. “One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present.” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS. Featuring a mix of tailored staples and sheer fabrics in signature BOSS tones of black, white, and camel, the collection also includes warm, muted, powdery hues inspired by Miami’s Art-Deco architecture. The VIP lineup extending to the front row as well, with Tiffany Haddish, Maluma, Demi Levato, and Suki Waterhouse being among the influential guests at the show.
Further expanding on the themes of progress and innovation, viewers were invited to engage with all aspects of the show, from behind-the-scenes shots to taking advantage of the “see now, buy now” key pieces from the Spring/Summer 2023 collection.
View our favourite looks from BOSS Spring/Summer 2023 and shop the looks here.