It’s been a big month for Olivia Rodrigo. A month ago, she dropped you seem pretty sad for a girl so in love, her third studio album, to widespread critical acclaim. Then came Daisy Chain Fields—her first-ever festival, with an all-women lineup led by Chappell Roan, Mitski, and Stevie Nicks, built around the idea that joy and creativity can drive real change. Now that same spirit has landed on the merch table: Etsy just launched an official Daisy Chain Fields Collection, designed with Olivia and handmade by ten women-owned Etsy shops.

The collection skips the usual tour-tee playbook entirely. Think junk journal kits, embroidered patches, beaded daisy jewelry, flower crowns, and custom playing cards—pieces made to be personalized, and built to feel like keepsakes rather than souvenirs. It’s less “merch drop” and more a shared creative project between Olivia and the women behind each shop.

That handmade instinct isn’t new for her. “I recently made a video for my song ‘the cure’ using all handmade props and sets which really inspired me,” she said. “This collection, that I got to create with an incredible group of women, brings to life pieces that fit perfectly into the world of Daisy Chain Fields. I love that those attending the festival can work with these artists directly to take home their own individual creation.”

On August 29, that idea comes to life in person at the Etsy Creative Village at Daisy Chain Fields, where many of the same sellers will run hands-on experiences and let fans personalize pieces alongside the makers themselves.

The Etsy x Daisy Chain Fields Collection by Olivia Rodrigo is live now at etsy.com/oliviarodrigo.

Feature image photography by Olivia Parker.