On September 19th, Moncler Genius revealed its next chapter at the industrial Moncler Genius building during Milan Fashion Week. Moncler Genius is the new vision for the brand involving a variety of creative minds, each with different interpretations of Moncler. The collections are shown through video installations touching on the creative spirit, intentions, and atmosphere of each collection. Moncler 4 Simone Rocha showcased an English garden in full bloom, with beautiful petals and leaves filling the screen and clothing that explores the nature of femininity. The video, directed by Tyler Mitchell, shows Moncler’s Longue Saison duvet interpreted by Simone Rocha with twists and turns embellished with pearls, sequins, and floral appliqués.
View the gallery for the full Moncler 4 Simone Rocha collection.