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Louis Vuitton’s Call for Joy And Optimism

Through the art of visual merchandising, Louis Vuitton’s Bloor Street flagship is promoting positivity through their newly-installed storefront window displays. Dubbed “The Rainbow Project”, the luxe French brand has encouraged retail staff and their family members to awaken their inner child and draw a version of the colourful arc to be displayed for the general public. Other Louis Vuitton boutiques worldwide will also be participating in this initiative, using the image of a rainbow to signify a new dawn.

Image courtesy of Louis Vuitton.