Louis Vuitton is all geared to unveil its latest High Jewellery Collection—Spirit. The brand has tapped Oscar-winning actress Cate Blanchett as its newest House Ambassador to front the new launch. Spectacularly captured by photographer Sølve Sundsbø, the iconic actress effortlessly embodies the collection’s themes of liberty, fantasy, grace, radiance and destiny in the Maison’s meticulously crafted pieces.
“I am extremely excited to have this opportunity to collaborate with Louis Vuitton—a truly iconic House with an enormous cultural reach. To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquiere, as ever, amazes and inspires me,” says Blanchett on joining the brand as House Ambassador.
The actress reflects the strength, spirit, and timelessness of Louis Vuitton women. Personifying elegance and charm, she acts as the perfect face for the brand’s magnificent pieces that are steeped in storytelling and a testament to the brand’s commitment to fine craftsmanship.
The campaign will launch in print on July 2nd.