Introducing Kotn Tefnut: A Global Interpretation of Utility Wear for Lasting Ways of Life

Set against the backdrop of the surreal landscapes of Egypt’s White Desert, Kotn unveils The Tefnut Collection—a utilitarian capsule that interprets traditional workwear through a global lens to celebrate the true spirit of exploration.

Reflecting the dreamy landscapes of limestone formations and rolling dunes, the campaign was shot by Mohamed Sherif and featured a diverse group of athletic and artistic individuals who embody the essence of The Tefnut Collection.

Designed to move with you, the unisex collection is infused with silhouettes suited for adventure and thoughtfully designed in every stage of construction. The Tefnut Collection is designed for a range of climates, with garments made from 100% organic paper-touch cotton—known for its crisp and breathable wear. With an emphasis on genuine sustainability, the high-quality garments in the Tefnut Collection are naturally lightweight and water-resistant to suit various activities.

Introducing Kotn Tefnut: A Global Interpretation of Utility Wear for Lasting Ways of Life

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Each garment is uniquely dyed in a thoughtful process that gives fabric a soft touch and natural variations in colour saturation for a worn-in feel. True to the standards of excellent workwear, heavier garments are reinforced to increase durability.

The Tefnut Collection pays homage to the history of workwear designs, infusing details like mini key pockets, which are inspired by surfers’ gear. Two-way zippers offer adjustable styling options for vests and jackets, making them functional for journeys near and far—from beach to city.