J. Crew set their sights north of the border for its 2016 holiday catalogue and the results are wonderfully Canadian. The photos are set in Southern Alberta, where the crew took advantage of the surroundings: “The team went fly fishing in Bow River, waded in the turquoise waters of Moraine Lake, and paddled around the iconic Lake Louise in a 100-year-old heritage canoe,” said a rep from the brand. The campaign’s cozy knits and overall Canadiana concept have us wondering if the winter isn’t so bad, after all. Scroll on for our favourite shots!
