Finally, a Smartwatch that Doesn’t Look Like a Smartwatch

When Apple first launched the inaugural Apple Watch, there was a collective “oooh” around the world, but despite its innovation, the physical appearance of the Apple Watch wasn’t for everyone. And while its look has evolved since its original launch, the Apple Watch remains a very obvious piece of wearable technology. So, what happens when a new smartwatch enters the scene, and it doesn’t look like a smartwatch? We celebrate.

All-powerful accessories designer Michael Kors has stepped into the wearable tech category and he’s doing it his way. The brand new Michael Kors Access smartwatch resembles a classic gold MK timepiece, but with a swipe of the screen, you’ll quickly realize it’s so much more. The brand, which released the gadget in stores and online yesterday, tapped Kors-girls Zendaya and Martha Hunt for the watch’s first campaign.

Watch the video below and tell us what you think about this new gear!