FENDI‘s Spring/Summer 2024 Collection, artfully curated by Kim Jones, takes a mesmerizing journey through the heart of Rome, where everyday moments are transformed into expressions of timeless elegance and personal style. Jones’s vision for the collection is clear: to celebrate women who dress for themselves, emphasizing individuality over conformity.

In this collection, the spirit of Rome permeates every piece, capturing the effortless elegance of the city where imperfections become a form of human perfection. It’s a celebration of personal freedom, where the beauty of being oneself shines through.

FENDI’s unique duality is a central theme, effortlessly blending masculine tailoring with a feminine sensibility. Luxurious materials such as mohair, silks, and knits combine, offering a versatile and comfortable wardrobe that empowers wearers to express their true selves.

The collection pays homage to FENDI’s rich heritage, with the iconic Selleria stitch weaving through various pieces, from leather bags to metal thread hardware on shoes. The abstract reinterpretation of the FF logo in striking color-blocking patterns adds a modern twist to the brand’s timeless motifs.

The colour palette draws inspiration from Karl Lagerfeld’s 1999 collection, infusing acid-yellow-coated linen slips and trompe l’oeil silks with contemporary flair. Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, introduces a range of bag styles, including the innovative Flip bag, designed to cater to the diverse personalities of FENDI’s clientele.

The message conveyed by this collection is clear: FENDI embraces diversity and encourages every wearer to be their authentic selves, embracing the idea of Roman freedom. It’s about celebrating individuality and the quiet confidence that comes from wearing clothing and accessories that reflect your identity.

Discover the Spring/Summer 2024 key looks, details, and VIP friends of the house through the gallery below.