Virginie Viard’s latest collection for CHANEL was a love letter to tweed. The designer’s modern day approach pulled inspiration from founder Gabrielle Chanel’s beloved River Tweed landscape in Scotland, where the rustic colourways of her garments mimicked this pastoral sprawl. “This is what Gabrielle Chanel would do on her walks through the Scottish countryside: she would gather ferns and bouquets of flowers to inspire the local artisans for the tones she wanted” explains Viard.
Taking place at the Grand Palais Éphémère, the venue was cloaked head to toe in tweed as models made their way down the runway in classic CHANEL silhouettes. The countryside influence was heavily present, evident in the oversized jackets, chunky knit socks, and the Maison’s take on a classic Wellington boot.
There is no CHANEL without tweed as Viard notes; “I love working with it so much, I couldn’t live without it at CHANEL.”
View the gallery for a look at the Fall/Winter 2022 collection.