Subscribe to S Magazine

Sign up for the Newsletter

CHANEL Releases New J12 Campaign Starring Gisele Bündchen

As the first sports unisex watch of its kind from CHANEL, the J12 is designed with a self-winding 12.2 Caliber and a 50-hour power reserve, using cutting-edge technology to deliver 25 years of watchmaking excellence.

Photos courtesy of CHANEL.

Patented in 1987, its invisible yet secure triple-folding buckle is able to flow seamlessly through and out of water. Developed and assembled in La Chaux-de-Fonds, Switzerland, the ceramic watch is crafted to be 7 times stronger than steel, promising functionality and a distinct silhouette with refined angles.

The latest campaign supporting the launch stars Gisele Bündchen and Clément Chabernaud. Centered around the original inspiration: water, the visuals balance peace and intensity.

Available in two colours, the J12 is offered in CHANEL’s iconic black and white palette.

Available only at CHANEL.

Feature image courtesy of CHANEL.

DISCOVER MORE