Celine Unveils Latest Collection in the French Riviera

Continuing its tradition of digital runway presentations set in magnificent locations, Celine took to one of France’s most renowned seafronts, “Promenade des Anglais,” for its Spring 2022 collection. Located in Nice, the sweeping camerawork features Le Negresco, a palace that is emblematic of the belle epoque and neo-classical movements in the French Riviera, as well as the city’s astronomical observatory, which was erected in 1875.

Strutting around these architectural marvels en plein air is a cavalcade of models donning fineries that encapsulate a particular bourgeois French Riviera aesthetic, building on the classic Celine wardrobe. Striped chemises, varsity logoed hoodies, asymmetric crop tops, and straight-legged denim provide uncomplicated daywear, while sequined gowns in various metallic tones—appropriate for an evening rendezvous—glistened in the sun. Wide-brimmed straw hats bolstered the cool girl attitude seen on display, and a variety of footwear, from platform sneakers to strappy kitten heels grounded the outing in pragmatism.

Marking her inaugural runway appearance is house ambassador Lisa (of Blackpink fame) who is also the face of the brand’s Haute Parfumerie campaign. International supermodel Kaia Gerber can also be seen in the video, bringing a necessary dose of star wattage to the proceedings.

Scroll through the gallery below for more from the show.