Cartier’s Bloor Street flagship, which has been in the community for almost 40 years, has officially reopened its doors with a new look. The brand worked with architecture firm Moinard Bétaille, who incorporated bespoke Canadian-inspired designs into the space, emphasizing the lively culture and welcoming spirit of the store. This renovation comes as an extension of Cartier’s new design concept, which was first seen in California. The Toronto location now features two opposing façades from the ground floor to the first floor that come together to represent the city’s iconic skyline.
Inside the space, the layout is separated into four distinct zones that are tailored to each season, as the Feminine Universe signifies springtime, the Diamond Universe recalls winter, the touches of green in the VIP Room represent summer, while the Men’s Universe features an autumnal palette. Throughout the store, the Maison’s various collections are available for purchase, from the latest Clash de Cartier and Tank releases, to beloved classics including Panthère de Cartier and Love, as well as a variety of accessories from the new Double C de Cartier.