Zoë Kravitz, a Hollywood heavyweight and noted YSL Beauty ambassador, is the face of the brand’s new Black Opium Eau de Parfum and Le Slim lipstick launches, bolstering its promotional presence with her timeless and edgy elegance. S/ recently spoke with Kravitz about the YSL staples that help complete her unique aesthetic, the beauty tricks that boost her self-confidence, and her excitement of joining YSL’s long legacy of excellence.
How does YSL’s The Slim Velvet Radical satisfy unique beauty concerns?
“There’s an intensity and a beauty to The Slim Velvet Radical—plus a little bit of drama to it, which I love.”
What is your go-to hue from The Slim Velvet Radical line?
“My choice would be the No 302 Brown No Way Back. It’s natural, but it’s also noticeable.”
What other YSL products do you use alongside your preferred lipstick for a well-rounded aesthetic?
Describe the perfect setting for a generous spritz of the Black Opium Eau De Parfum.
“I’d say any setting works for Black Opium. It’s not an overwhelming fragrance. It’s more dynamic. It’s got a sweet side and a musky side. Also, the coffee flavors are really wonderful. You can wear it anywhere and every day.”
How does your personal beauty ethos align with YSL’s?
“YSL has always promoted bold, confident, and fearless women. I love working with the brand.”
What does a global ambassadorship position mean to you?
“It’s huge. To be among a handful of women of colour to represent a couture fragrance was a great honor. This is an opportunity to let other women of colour know they belong in this world and should never feel otherwise.”
What beauty look makes you feel most empowered?
“A red lip is definitely empowering, it’s strong and intense. A cat eye is also a favourite for me.”