10 Women-Founded Makeup Brands That We Love

We recognize and celebrate the wonder of women during Women’s History Month, and all year long. There’s no better way to do that than to put our money where our mouths are when it comes to choosing where we buy from. So we’ve rounded out some of our favourite makeup brands with women at the helm. Whether you’re looking to achieve a full beat or a no-makeup makeup look, these brands will become staples in your beauty rotation.


Founded by: Laney Crowell

Shop at sephora.ca


Co-founded by: Taylor Frankel

Shop at nudestix.ca and sephora.ca

Danessa Myricks Beauty

Founded by: Danessa Myricks

Shop at danessamyricksbeauty.com

19/99 Beauty

Co-founded by: Camille Katona and Stephanie Spence

Shop at 1999beauty.ca


Founded by: Sheena Zadeh-Daly

Shop at kosas.com and sephora.ca

Ami Colé

Founded by: Diarrha N’Diaye

Shop at amicole.com


Founded by: Sasha Plavsic

Shop at iliabeauty.com and sephora.ca

Westman Atelier

Founded by: Gucci Westman

Shop at westman-atelier.com

Merit Beauty

Founded by: Katherine Power

Shop at meritbeauty.com and sephora.ca

Tood Beauty

Founded by: Shari Siadat

Shop at toodbeauty.com

Feature image courtesy of @merit.