Subscribe to S Magazine

Sign up for the Newsletter

Inside Our Intimate Evening Celebrating BVLGARI’s Fragrance Collections

In 1992 BVLGARI made its entry into fragrances with the debut of Eau Parfumée Thé Vert. Over the past three decades, the brand’s olfactive offering has grown to include 7 distinct collections that embody the brand’s Italian roots.

In the spirit of showcasing BVLGARI’s high perfumery savoir-faire, S Magazine co-hosted an exclusive evening at BVLGARI’s Bloor Street Flagship in Toronto to introduce the brand’s BVLGARI ALLEGRA and BVLGARI Maison fragrance collections.

Photo by George Pimentel, courtesy of BVLGARI.

Led by Fragrance Specialist Melanie Caplan, all attendees received a curated tray of colourful hors d’oeuvres that paired with the notes of each scent, echoing the Allegra Italian Art of Living: Mediterranean, Family, Happy Hour, Passion, and Celebration.

Photo by George Pimentel, courtesy of BVLGARI.


The ALLEGRA collection currently has 11 Eau de Parfum fragrances, elevated by seven exclusive Magnifying Essences that complete the range, and allow the wearer to personalise and enhance their fragrance wardrobe.

Photo by George Pimentel, courtesy of BVLGARI.

Following the immersive fragrance experience, guests browsed BVLGARI’s fragrance salon and selected their new scents right in time for the holiday season, all while enjoying the evening’s signature cocktail, The Baciami Spritz.

Photo by George Pimentel, courtesy of BVLGARI.

Feature image by George Pimentel, courtesy of BVLGARI.

Shop BVLGARI Fragrances here.

DISCOVER MORE