Celebrate 140,000 Unique Shades of Beauty With Sephora Illumination Powered by Colour iQ

With diversity at the core of its values, Sephora is celebrating 140,000 unique shades of beauty with Sephora Illumination Powered by Colour iQ—a new installation created using the unique skin tones of 140,000 Canadians. Sephora’s Colour iQ technology embraces diversity and uses AI technology to find the best matching foundation for any skin tone to shine.

The beauty retailer is unveiling its innovative new technology at a free immersive installation in Toronto from May 25th to June 1st at 100 Bloor Street West. Visitors can pick up a complimentary tote bag and try out the new foundation matching service.

Sephora’s Colour iQ technology is free to try in all Sephora stores across the country.

View the gallery to discover more of Sephora Illumination Powered by Colour iQ.