Everything You Need to Know About #BenefitBrows

If the eyes are the windows to the soul, then we had certainly better frame them well. In this case, that would mean with brows. Nice brows. Because a well-groomed brow can do wonders for your entire look, balancing features, erasing years, brightening the face… we could go on. And with the web practically exploding with news of #benefitbrows, we thought we should let you in on the details.

If you weren’t born with a robust set (or if the tweezer-happy ’80s took their toll), you’d better put Benefit Cosmetics’ new collection of nine fantastic brow products on your radar, so you can create the brows of your dreams, no matter what your mamma gave you. The products will be available on June 24th, so start thinking about your strategy now.


Here is exactly what you’ll need to get exactly what you want:

You want: An overhaul

Brow Zings Eyebrow Shaping Kit, $42, is a complete shaping kit, that includes mini slant tweezers to shape, a soft pigmented wax to arrange what’s left, and a natural-hued powder for filling in any bald spots, or deepening the hue. It’s perfect if you’re starting from square one.

You want: Colour

Goof Proof Eyebrow Pencil, $30, is essentially a brow pencil, but it’s certainly not basic. The twist-up product has a super-soft formula, an angled tip, and natural shades that make it simple to work with.

Precisely, My Brow Pencil, $30, has an ultra fine tip. The benefit? If bare spots are too sparse to camouflage a powder or regular pencil, you can use this to actually draw your own strands. Plus, there’s a small spoolie brush on the end for a softened, natural finish.

You want: Texture

Ka-BROW!, $30, is a solid step up from a pencil. A cream-gel formula goes on with a brush, and unlike a pencil, this adds texture as well as colour. The formula also happens to be waterproof, with 24-hour wear, so definitely take this one on vacation. (Its also smartly packaged—have you ever seen a brush-plus-cream product this easy to transport?)

You want: More Texture

Gimme Brow, $30, is a volumizing gel with tiny fibres that cling to even the baby brow hairs. Ultimately, your set will look thicker, fuller, and healthier.

You want: TLC

BROWVO! Conditioning Eyebrow Primer, $36, is like a multivitamin for your brows. This brush-on brow gel contains nutrients like keratin and soy protein to condition, prime, and help get your brows in the best shape of their life.

You want: Control

Ready, Set, BROW! Clear Eyebrow Gel, $30, offers 24-hour hold to keep unruly brows in place.

You want: A lift

High Brow & High Brow Glow Pencils, $29, highlight the brow-bones for a lifted look. It’ll also make your eye area look brighter, so that you can look well-rested, even on Mondays.

You want: Highlights

3D BROWtones Eyebrow Enhancer, $30, adds a subtle sheen to the brows. It’s the answer to harshly-hued or over-dyed brows, adding light and softness to your look.