Fendi is Dabbling in Hospitality with a Newly Launched Boutique Hotel

Fashion and design aficionados, rejoice. Fendi first boutique hotel, which covers the entire third floor of the historic Palazzo Fendi, merges elements of the 17th-century structure with cutting-edge design. Situated on Via dei Condotti in the heart of Rome, the 11-month refurbishment, completed by architect Marco Costanzi, is a striking testament to the brand’s aesthetic and values, tradition, and innovation.

Venturing inside, visitors are met with a tangible decadence, as red Lepanto marble flooring guides guests through the Palazzo, and up the elevators to the third-floor foyer—the entrance to the Fendi Private Suites.

The lounge area boasts contemporary furnishings and an assortment of art. Warm lighting creates a cozy atmosphere (an industrial branch-inspired chandelier by Lindsay Adelman is the focal point), and designer furnishings like a Campana Brothers plush sofa and sleek minimalist chairs by Fritz Hansen invite guests to make themselves at home. A subdued fireplace and a sleek iron bookshelf stocked with coffee table books add to the snug ambiance.

As a result of the Palazzo’s architecture, each of the seven suites are unique. Large windows offer plenty of natural light, and overlook sights like the Trinita dei Monti Church, the Via dei Condotti, and the Piazza di Spagna, with some suites featuring a charming balcony that overlooks the Largo Goldoni. Natural oak flooring brings warmth to each room, and is complemented by glass panels and a glossy wooden desk that partitions the bedroom and living areas. Sleek custom furnishings and linens, both designed by Fendi Casa, create a harmonized atmosphere and work in unison with decorative details, from the fur tablet focal points that hang above each bed to the Giò Ponti mirrors and Jan Kath carpets that emulate the white travertine walls of each room.

As an embodiment of the brand itself, the Fendi Private Suites offer an unmatched retreat for any Fendi fan—or make one out anyone who visits.



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