In the heart of the Arthur Ashe Stadium, where the energy of 23,700 passionate tennis fans reaches a crescendo, Rolex Ambassador Coco Gauff delivered a scintillating performance to remember at the US Open and claimed her first Grand Slam® title. As part of Rolex’s enduring commitment to the sport, serving as the Official Timekeeper since 2018, Gauff’s victory is a testament to the enduring legacy of the Rolex family of ambassadors, a lineage that includes legends like Chris Evert, who clinched the women’s singles title at the US Open six times.
Rolex’s association with tennis spans more than four decades, starting at Wimbledon in 1978, and it has since become an integral part of the sport’s fabric, partnering with all four Grand Slam tournaments and numerous other prestigious events. The Swiss watchmaker’s commitment extends to nurturing young talent and supporting iconic athletes who bring glamour and greatness to the sport.
After two weeks of world-class tennis, 19-year-old Coco Gauff emerged as the youngest American player to win the US Open since 1999, reaching a career-high ranking of World No. 3. Reflecting on her remarkable achievement, Gauff humbly stated, “I feel like I’m in a little bit of shock at the moment. I feel like God puts you through trials and tribulations, and that makes this even sweeter. I’m thankful for this moment. I don’t have any words.”
With this victory, Gauff joins an illustrious list of Rolex ambassadors who have triumphed at the US Open, a roster that includes tennis luminaries like Rod Laver, Stefan Edberg, Roger Federer, and more. Her win not only cements her place among the sport’s greats but also underscores the enduring partnership between Rolex and tennis in celebrating excellence, precision, and the pursuit of greatness.