S/ Was There: Hyères 38th International Festival of Fashion, Photography, and Accessories

The International Festival of Fashion, Photography, and Fashion Accessories in Hyères spotlights emerging designers from around the world. This year’s edition, set against the picturesque backdrop of the iconic Villa Noailles, marked a significant milestone—celebrating a century of architectural brilliance, with CHANEL as the proud major sponsor. In a splendid homage to this centenary, a brand new exhibition was on display at Villa Noailles, showcasing the wardrobe of Marie-Laure de Noailles, which featured CHANEL ensembles meticulously recreated from the Maison’s archives.

The heart of the event was the 2023 Fashion competition for the le19M Métiers d’art and L’Atelier des Matières prizes, which unveiled the extraordinary creations of ten gifted finalists. The fashion jury, led by Charles de Vilmorin, the former Artistic Director of Rochas, presented the prestigious Grand Prix title to Igor Dieryck at the final ceremony. 

Igor Dieryck

Igor Dieryck, the Belgian designer, won two prestigious awards—the Grand Prix du Jury Première Vision and the le19M Métiers d’Art Prize. His collection, titled “YESSIR,” explored the often-overlooked realm of hotel staff and the intricate symbolism woven into their uniforms. Blending elements of tailoring and streetwear, Dieryck challenged conventional fashion norms by utilizing sustainable materials sourced locally in Belgium. A standout piece in his collection was a vibrant yellow chiffon down jacket, a striking collaboration with the renowned feather and flower maker, Lemarié.

Petra Fagerstrom

Also at the closing ceremony, Swedish designer Petra Fagerstrom received the L’Atelier des Matières Prize for the second consecutive year. Inspired by her grandmother, her collection cleverly combined military surplus clothing, pleated parachutes, and floral pyjamas emphasizing the interplay between strength and delicacy. Fagerstrom’s inventive use of materials secured her a well-deserved prize of €10,000 in fabrics and leathers from L’Atelier des Matières.

The 38th Hyères Festival once again pushed the boundaries of fashion by celebrating creativity in all its forms while welcoming the new generation of visionary designers within the industry.

View the gallery below for more scenes from the festival.