Gucci Celebrates the Launch of Its New Mascara in Los Angeles

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Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Beck

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Langley Fox

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Diana Gordon

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Rainey Qualley

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Beauty

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Jenn Im

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Mikey Long Hair, Jeffertitti Moon, Sean Powell, Siena Scarritt, Dani Miller, Rikky Gage, Nick Arnold

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Jessica Vu

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Salem Mitchell

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Fong Min Liao

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Sam Fazz, Gabbi Wallace

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Veronica Vilian

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Langley Fox

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Kilo Kish

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Olivia Perez

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Soko, Zoe Bleu, Thomas de Kluyver

Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Last night in Beverly Hills, Gucci—in partnership with Sephora—opened the doors to its first-ever consumer beauty experience in celebration of the new Gucci Mascara L’Obscur. The interactive pop-up allowed friends of the house to discover the latest collection and perfumes, complete with a video tutorial of how to apply the perfectly clumpy, ultra-luxe buildable mascara. The evening featured sounds by campaign star Dani Miller—lead singer of punk band Surfbort—who attended the fête with Thomas de Kluyver, Gucci’s Global Makeup Artist.

Gucci Beauty Network Studios will be open to the public on March 6th and March 7th in Los Angeles.

Take a look at the intimate soirée by scrolling through the gallery above.

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