Gucci Celebrates the Launch of Its New Mascara in Los Angeles

Last night in Beverly Hills, Gucci—in partnership with Sephora—opened the doors to its first-ever consumer beauty experience in celebration of the new Gucci Mascara L’Obscur. The interactive pop-up allowed friends of the house to discover the latest collection and perfumes, complete with a video tutorial of how to apply the perfectly clumpy, ultra-luxe buildable mascara. The evening featured sounds by campaign star Dani Miller—lead singer of punk band Surfbort—who attended the fête with Thomas de Kluyver, Gucci’s Global Makeup Artist.

Gucci Beauty Network Studios will be open to the public on March 6th and March 7th in Los Angeles.

Take a look at the intimate soirée by scrolling through the gallery above.