Printemps Celebrates its 150th Anniversary with a Christmas Fairy Tale

In celebration of its 150th anniversary, the world-renowned Paris department store, Printemps, has transformed its entire Boulevard Haussmann shop into a Christmas fairy tale. Under the guidance of Philippe Découflé, the store and its storefronts will come to life with the Printemps Fairy’s magical gift—springtime at Christmas. Optical installations, light shows, animations, and art feature the Printemps Fairy and her friends—additional fairy personas brought to life by the store’s 2015 partners: Lancôme, Longines, Sonia Rykiel, Christian Louboutin, Evian, and Burberry.

Printemps’ Christmas fairy tale runs until December 31, 2015, at the Boulevard Haussmann shop in Paris. For more information, visit departmentstoreparis.printemps.com.

Image courtesy of Printemps.