The notion of purity in cosmetics has altered consumer consciousness within the last decade. As a result, makeup companies have heeded the public’s plea for wholesomeness, as the natural beauty industry continuously grows more robust and diverse. With a wealth of enticing products on the market, we at S/ have selected the products we are most excited about and will complement your natural beauty, naturally.
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Products mentioned: Revealer Super Cream + Brightening Concealer, Kosas, Detox Market, $37; Cream Highlighter, Alima Pure, Detox Market, $28; Agave+ Vegan Lip Serum, Bite Beauty, $29; Multi-Stick, Ilia, $45; Illuminating Hydrator, Sephora Collection, $29; Bronzed Beauty Duo, Lilah B., $58; The Little One Eyeshadow Palette, Lawless, $33; Vow Brow Eyebrow Pencil, Róen, $34; Lip Crayon-Lush Sheer, Honest Beauty, $19.