Retirement is feeling more like a fantasy for young Canadians these days, with over one quarter (27%) of Canadians surveyed reporting that they don’t think they’ll ever have enough savings to retire. But a vast majority (69%) of employed Canadians aged 19+ say they’d retire now if they could!*
So if you’re dreaming of retirement this summer, Coors Light wants to turn your fantasy into reality. There’s no need to wait for your golden years to enjoy the good life. In fact, Coors Light wants you to embrace it right this minute while you’re still young. So instead of waiting for what has normally been considered retirement age (65+), let’s all hit pause for a moment for a summer refresh. That’s right, the brand that’s Made to Chill is officially welcoming you to temporary retirement this summer.
To make it even more enticing, until August 7, Coors Light is giving Canadians of legal drinking age in their province the chance to tell them why they’re in need of temporary retirement and what they would do if they could temporarily retire this summer. The best part? Four lucky winners will each receive $10,000 to make their dream come true and chill like they’re retired.
Ready to give up the hustle for a little bit? Share your “retirement” plans with Coors Light at coorslight.ca/en-CA/temporaryretirementcontest for your chance to experience a summer of temporary retirement with Coors Light, your way. We can all say “cheers!” to that.
*According to a recent Maru Public Opinion survey of 1,017 randomly selected Canadians adults aged 19+ and unretired sourced from the Maru Voice Canada online panelists.