If the world has learned one thing about Lady Gaga over the years, it’s that the iconic performer is a master of reinvention. She pushes the envelope with each new project, proving that her creativity knows no bounds. Her latest partnership with Dom Pérignon is no exception.
The collaboration between the prestigious champagne brand and the genre-spanning singer includes two limited-edition wines—the Dom Pérignon Vintage 2010 and Dom Pérignon Vintage Rosé 2006—and stands as a celebration of ingenuity and the freedom to write your own story.
Gaga, a long-time aficionado of Dom Pérignon, says of the partnership, “For me, Dom Pérignon’s story is about creative freedom, about dedicating yourself to your craft and never giving up on your vision. I believe very strongly in these things, so it was clear that Dom Pérignon and I had a similar vision and understanding of creativity.”
To bring their imaginative world to life, the Academy Award–winner and Dom Pérignon enlisted help from some Haus of Gaga collaborators—creative and fashion director Nicola Formichetti, choreographer Richard “Richy” Jackson, makeup artist Sarah Tanno, hairstylist Frederic Aspiras, and nail artist Miho Okawara—to produce a striking visual campaign and short film lensed by famed photographer and director Nick Knight.
This visual experiment, called The Queendom, sees the multi-hyphenate artist channelling the empress inside of her; she appears draped in sumptuous metallic rose-coloured gowns, complete with exaggerated puff sleeves and ruffles reminiscent of the grand frocks worn by the likes of Queen Elizabeth I.
“My desire was to create a burst of positive fantasy—a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration,” Knight says of the project. “I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.”
The true centrepiece of the collaboration is a limited-edition sculpture designed by Gaga alongside Formichetti. The iridescent piece acts as a veil draping over a jeroboam of Dom Pérignon Rosé Vintage 2005, capturing the flow and movement of an alluring dress. Only 110 of these exclusive pieces will be available through private sales; profits will be being donated to the Born This Way Foundation, which supports mental health for young people and aims to create a kinder, braver world.
The partnership will extend over the next two years, with additional projects and explorations of collaborative creativity to come. By the sounds of it, the possibilities for what those future projects may entail are limitless.
Vincent Chaperon, Dom Pérignon’s chef de cave, says, “When Dom Pérignon comes together with Lady Gaga—just as when it chooses to be rosé—it is a declaration of freedom. Freedom to explore and cast aside conventions. Freedom to push the boundaries of creation, opening a new space where the champagne experience could be completely different.”