A New Era of Baked Goods Comes With Great Artistry

Hebe Konditori

Hebe Konditori: photographed by Ellis Parrinder.

Based in London, England, baker and Hebe Konditori founder Sarah Hardy is creating dreamy vegan cakes of all shapes and sizes, featuring inspirational quotes, pastel hues, and neutral-coloured checkerboard prints that are sure to spark a double take while you’re scrolling through the company’s Instagram profile. Drawing inspiration from Greek mythology, Hardy pays homage to the daughter of Zeus and goddess of youth, Hebe, who was famous for feeding nectar and ambrosia to the Greek gods. As seen in her cakes for the likes of Gucci, Vogue, Lazy Oaf, and Burberry, Hardy’s creations are elegant in design, with classic details such as pearls and intricate, delicate piping.


Kwento: photo courtesy of Kwento.

Shannon Nocos’s Kwento pays tribute to her Filipino heritage with brightly flavoured cakes that are graphic and eclectic. Fresh-picked flowers, checkerboard prints, and luminous hues are just a few of the ways that Kwento cakes are challenging the status quo when it comes to cake decoration. Bold flavours drawn from Nocos’s knowledge of Filipino cuisine, such as ube macapuno, and more traditional flavours, such as vanilla cardamom, give these confectionaries flavour profiles that perfectly complement their beautifully intricate exteriors. Kwento started out as a pandemic-fuelled passion project that began after Nocos’s plans to attend culinary school in Manila were indefinitely halted. Her original plan to offer small Filipino meal kits later transformed into the cake-centric business that Kwento has grown into, as Nocos wanted to make use of her garden’s selection of edible plants and flowers. Kwento has since forged a unique place in the world of cake artistry, utilizing skills honed from Nocos’s past graphic design endeavours and drawing inspiration from cultural influences, natural colour theory, and artful decor.

Harlequin Holiday

Harlequin Holiday: photo courtesy of Harlequin Holiday.

Blending intricate and playful design with fascinating Gothic flair, Harlequin Holiday ups the ante when it comes to artful cake creations. Run out of their Chicago apartment, Salem Johnson’s one-person show offers customers unique flavour profiles such as brown sugar boba or thyme, peach, and dandelion blossom. Johnson’s eye for elegant designs, ruffles, and pearl lustre contribute to their dainty and feminine aesthetic, while small details such as barbed-wire piping, coffin-shaped silhouettes, and painterly night skies juxtapose their overtly delicate designs.