The accordion-shaped soft Nappa leather handbag—presented for the Fall/Winter 2020 collection last February—features two interchangeable inner pockets, a single handle and long adjustable, detachable shoulder strap, and personalized with initials.

Since its creation for Spring/Summer 2009, Silvia Venturini Fendi has combined the Maison’s savoir-faire and creativity for high-quality and versatile designs of the “Peekaboo”. Future seasons and collections will continue to elevate and reinterpret its versatile and timeless features.

FENDI’s new video story, to reintroduce the Peekaboo, stars actress Zoey Deutch (The Politician, Set It Up), highlighting her genuine, energetic personality when she embraces her bag. The story cuts into a short sequence, leading us to the moment when she sits in the studio–ready to be photographed with her FENDI Peekaboo.

The iconic handbag is slated to be in stores at the end of August.