Tiffany & Co. Redefines Luxury Retail With Redesigned Flagship

Tiffany & Co.’s newly transformed flagship destination, known as The Landmark, has set the bar for luxury retail across the world. The luxury New York retail space celebrates the past and future through the building’s complete redesign and the release of exclusive Tiffany’s designs ranging from engagement rings to eyewear. When guests enter the store on 57th Street and Fifth Avenue, they are greeted with jewellery cases illuminated by a light comprised of abstract faucets inspired by Tiffany’s history with the world’s finest diamonds. Now one of the largest stores in Manhattan, three extra floors were added on top of the existing seven that include an OMA/Shohei Shigematsuled rooftop installation.  

Scattered throughout the building’s 10 floors are 40 perfectly curated Tiffany’s artworks making their debut at the April reopening. Video walls can be seen throughout the store projecting New York City skylines, that when turned off, serve as mirrors. The flagship store also includes a gorgeous spiral staircase, dining room, bar, museum, and exhibition spaces. Visitors can even grab a bite prepared by Michelin-starred chef Daniel Boulud at the in-house Blue Box Café.

The reopening signals a new era for the renowned jewellery brand that encourages customers to discover the wonders of the historic brand. Since the redesign, The Landmark has become much more than a jewellery store, transforming into a cultural hub showcasing exquisite architecture and hospitality. With 10 floors, luxury jewellery, and never before seen commissions, there is so much to explore at this beautiful flagship location.

View the gallery to discover more of The Landmark.

Photos courtesy of Tiffany & Co.