Take in the ultimate grand gesture with Tiffany & Co.’s projection of their video, ABOUT LOVE, on the historical landmark of Niagara Falls. Inspired by the natural monument’s long history of being a place that encourages radical acts of love, the brand deemed it the perfect location for such a scene. Lit up in Tiffany Blue, the falls acted as a thrilling backdrop for the romantic clip, which is a collaboration with Beyoncé and JAY-Z. Marking the next creative chapter of Tiffany and Co.’s iconic elegance and sophistication, this spectacle provides insight into the magnificent displays that will further illuminate the brand’s history.
