SSENSE Introduces Unconventional Styles for the Ultimate Cool Girl Bride-To-Be

The wedding bells are ringing, and SSENSE, the online retail powerhouse, is making a grand entrance with its first-ever Bridal Capsule collection. Embracing the “anti-bride” trend, this collection dares to deviate from the traditional wedding look, catering to brides who prioritize style above all else.

The carefully curated assortment showcases a mix of emerging talents like Sandy Liang and Chopova Lowena, alongside established names such as Vivienne Westwood, Simone Rocha and Jacquemus. Designed to redefine the wedding gown experience, the SSENSE Edit puts an emphasis on individuality, where shoppers can seamlessly browse through dresses, tailoring, veils, shoes and accessories. Ensuring every bride finds their perfect ensemble.

The the full Bridal Capsule Collection and SSENSE Edit is available on ssense.com.

Feature Image by Tom Kneller / Courtesy of SSENSE.