On February 11, Jane Wade debuted her collaboration with SOREL at New York Fashion Week. The star of the show? Two footwear styles, the Callsign Low and the Callsign Mule Shroud. Merging the functionality and utility SOREL is known for, with the elevated workwear of Jane Wade; the collaboration births a thoughtfully designed footwear selection that adapts to your lifestyle.

Photo courtesy of SOREL x Jane Wade.

Promoting the collection is, The Summit, the campaign that beautifully captures the blend of the two brands, bringing Jane Wade from office wear into the outdoors and SOREL into a more refined and modern approach to design. “This collaboration celebrates the intersection of design, utility, and everyday life with a unique Jane Wade vision,” Cory Long, President of SOREL said.

Crafted with a removable molded Ortholite™ footbed, a lightweight Livelyfoam midsole, and a Vibram™ outsole, the collection was made to move with you. The Callsign Low is made with layered canvas and leather, along with a pony hair upper. However, if you’re looking for more customization, the Callsign Mule Shroud features a removable lace cover with leather and canvas panelling and other snap-off components to change the shoe’s silhouette, allowing for versatility and adaptability, a trademark within Jane Wade collections. Both of the sneakers’ colourful yet natural colour palette allows them to blend seamlessly into your wardrobe.

Photo courtesy of SOREL x Jane Wade.

Alongside the runway at NYFW, SOREL x Jane Wade hosted a pop-up experience on February 14th and 15th. The activation allowed for the collaboration’s visual storytelling to reach consumers directly, through projections of the campaign and nature-inspired installations.

Feature image courtesy of SOREL x Jane Wade.