S/ Was There: CHANEL Unveils New High Jewellery Collection in London

When dreaming up the new “TWEED DE CHANEL” High Jewellery collection, Director of the CHANEL Fine Jewellery Creation Studio, Patrice Leguéreau, opted to stay close to the house’s roots. “For this new High Jewellery collection dedicated to Tweed, I wanted to go further in the interpretation by creating a veritable fabric of precious stones that is light and supple,” said Leguéreau.

The fabric was first introduced to the house’s founder, Gabrielle Chanel, in the 1920s through her relationship with the Duke of Westminster. As the story goes, she borrowed his tweed jackets, and then reinterpreted them, making them her own. She then introduced the style to her clients, and so, the iconic CHANEL tweed came to be.

Tweed next came to life in the world of CHANEL jewelry as a 45-piece collection exclusively dedicated to the woven fabric back in 2020. That was just the beginning, because this year, Leguéreau brought it back. This time, it was fashioned into 63 stunning High Jewelry pieces. “My dream was to create a tweed set with precious stones,” said Leguéreau.

The dazzling collection debuts five new tweeds jewellery weaves. Each in its own different colours and with one of five icons significant to Gabrielle Chanel herself. It includes white ribbon, the pink camellia, the comet on a blue background, the yellow sun and the lion studded with rays of red.

To celebrate such a launch, CHANEL invited its friends to London for a gala dinner at the British Museum, with its Ambassadors Keira Knightley and Lucy Boynton. And to conclude the evening on the highest of notes, guests were treated to a live performance by singer-songwriter Kylie Minogue.

Browse our favourite pieces from Tweed de CHANEL.