S/ Was There: CHANEL Montreal Boutique Opening

On November 26, CHANEL held an intimate cocktail reception in celebration of the opening of its new Montreal boutique. The Cruise 2020 collection was debuted in stores at the new location, including a look worn by CHANEL Canada brand ambassador Charlotte Cardin who gave a special live performance at the after party at the Four Season’s Nightbar of Marcus Lounge. The night continued in the chic space with music from duo Milk & Bone.

The boutique is complete with a selection of watches and fine jewellery, handbags, shoes, eyewear, and at the top of the twin staircases, a wide selection of Ready-to-Wear pieces set in a space that feels like the customers’ own private residence. The elegant interior was built in collaboration with architect Peter Marino with CHANEL’s heritage at heart, which can be seen in the custom furnishings designed in the Houses’s iconic tweeds, silk, and wool for a complete CHANEL experience. The expanded space lives inside Holt Renfrew Ogilvy at 1307 Saint-Catherine Street West.

View the gallery for a look at the after party and the new boutique.