Roots proudly unveiled the highly anticipated Fall 2024 and Holiday 2024 collections from August to October. The launch was celebrated with a showcase in Toronto at Prime Seafood Palace where attendees could touch, feel, and see the garments up close. The modern elevated restaurant was the perfect setting, mirroring the elevated nature of the latest Roots launches. These collections mark a significant milestone as the first co-created by Creative Director in Residence, Joey Gollish, in collaboration with the Roots product and design teams. The collections embody effortless style and functionality, with a range of cozy moments for indoors and out and more versatile pieces that could be dressed up from day to night. Iconic Roots leathers are among the high-quality fabrics and stunning embroidery in women’s and menswear collections. Inspired by nature, the designs feature earth tones that exude visual and physical warmth to get you set for the colder months. The collection includes new baseball caps, a colourful balaclava, and the must-have Roots knit socks. Whether for everyday wear or outdoor exploration, these pieces balance trend and tradition perfectly.