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Reformation Just Hard-Launched Their New Official Boyfriend: Pete Davidson

Boyfriends who occupy retail couches looking bored are so last season. Which is why Reformation has made Pete Davidson its “Official Boyfriend” in their new campaign. Wearing Reformation’s latest drop of “Boyfriend Material” essentials, Pete Davidson gives us his ultimate-boyfriend tips: notice the details and be supportive (especially while shopping).

Video by Matthew Frost, Courtesy of Reformation.

Just in time for Valentine’s Day, Reformation’s Official Boyfriend has got you covered with sustainable and comfy essentials like the Official Boyfriend Boxer Brief, the Emma Classic Crewneck Sweatshirt, and the Chad Crewneck Sweatshirt.

Photographed by Angelo Pennetta, Courtesy of Reformation.

Whether you’re buying matching Crewnecks for you and your actual boyfriend or stocking up on Boxer Briefs to lounge on the couch in, the best Valentine’s Day plans are equal parts cozy and sexy.

Shop Pete Davidson’s campaign with Reformation now.

Official Boyfriend Boxer Brief

Reformation, $58

Emma Classic Crewneck Sweatshirt

Reformation, $158

Chad Crewneck Sweatshirt

Reformation, $158 CAD

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