The Prada Spring/Summer 2025 Womenswear collection was unveiled on September 19th at the Deposito at Fondazione Prada as part of the Milan Fashion Week schedule.
Raf Simons and Miuccia Prada, the current duo behind the fashion house, brought classics and innovations back on the runway with plenty of stylistic surprises.
Although the looks represent the present, elements and motifs from different eras amalgamated on the turquoise-coloured catwalk to collectively display “Infinite Present”, the show’s all-encompassing title.
As the name implies, the collection reflected the overload of possibilities that linger in today’s technological and digitally immersed world, which was birthed from algorithmic overload.
Bridging this theme together, the show notes open with the statement, “We exist in an era of extreme information, immersed in a constant stream of content.” Then continues with, “Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world.”
But what lies within this line of infinite consciousness is a dose of unpredictability, which the plurality of Prada embodies. Here, the collection is utopic, perhaps referencing an alternative reality adjacent to the saturated one of today or a byproduct of it.
Alien-like references are found in oversized dark-toned glasses covering almost the whole of some models’ faces, and low-hanging hats with see-through holes mirror a nuclear mask (that’s surprisingly chic). This transparent hat style was also present in the form of skirts, offering a profound stiffness.
The shoes are pointy and villain-like, but some are dimensional and spikey, pointing upwards with an exaggerated cut. The 2012 Prada rocket heels were also spotted with a reimaged flare.
Collars were exaggerated, pointy, and colour-blocked against their layered counterparts. Textures were juxtaposed, and belts were positioned either above or below the hip line, showcasing a frazzled sort of chaos.
Despite no capes on the runway, the show notes reference an imagined superhero: “The notion of the superhero becomes a representation of the centrality of the individual, their agency, and of the power of creativity as a means to transform.” Could this mystical character be what’s motivating the bold colour palette?
In terms of celebrity sightings, a Prada show isn’t complete without some fan favourites in the front row. Stars in attendance included Charli D’Amelo, Maya Hawke, Simone Ashley, and Sarah Paulson.
Watch the full show below.