This year marks the Year of the Snake in the Chinese zodiac and no brand is more synonymous with the creature than BVLGARI. For nearly 80 years, the Italian high jeweller has created and reimagined iconic pieces in its Serpenti line, each more unique than the last. Through its constant evolution—much like a snake shedding its skin, BVLGARI doesn’t shy away from the metamorphosis of their work—the many eras of the collection continue to capture the timeless glamour of the first-ever Serpenti watch. From the days of Cleopatra and beyond, the snake motif has been a powerful symbol of life, rebirth, and renewal. The latest Serpenti pieces are the picture of elegance—each item can stand-alone or shine alongside other Serpenti designs. As you move through your day, reinvent your look through endless mixing and matching.
Early Bird
Morning, Noon, and Night: BVLGARI Serpenti Elevates Every Moment
1 / 2
Bvlgari Serpenti Viper Earrings; Bvlgari Serpenti Viper Necklace; Bvlgari Serpenti Viper Bracelet.
Shirt by COS; pants by Reformation.
As you ease into your morning routine, from the first sip of coffee to the bustling rush of starting your day, keeping things simple is key. The lithe Serpenti Viper 18 kt yellow gold bracelet wraps around the wrist without feeling clunky, ready to be stacked with other arm adornments if desired. The Serpenti Viper yellow gold necklace, with its coiled snake pendant and its delicate chain, adds an eye-catching element without overwhelming a look. Pair with the yellow gold Serpenti Viper earrings—which create the visual of a snake piercing its pavé diamond head through the earlobe—for powerful, yet simplistic, styling.
Soft Focus
Morning, Noon, and Night: BVLGARI Serpenti Elevates Every Moment
1 / 2
Bvlgari Serpenti Viper Earrings; Bvlgari Serpenti Viper Necklace; Bvlgari Serpenti Viper Bracelet; Bvlgari Serpenti Tubogas Watch; Bvlgari Serpenti Viper Ring; Bvlgari Serpenti Viper Ring.
Jacket and shirt by COS; pants by Reformation.
Put your personality at the forefront as you move through your day by building out your jewellery and showcasing your unique style. Add additional pieces alongside your morning jewellery to elevate your appearance, while maintaining the chic combination of Serpenti designs. Make every flick of the wrist sparkle with stacked bracelets, rings and a watch. The Serpenti Tubogas watch combines two iconic designs of BVLGARI—with its light, tubular coil and serpentine face, this sinuous classic remains an elegant statement piece. To match its yellow gold design, add the Serpenti Viper rings—one with pavé diamonds, one without. They’ll pair with the morning’s necklace, bracelet and earrings flawlessly.
After Dark
Morning, Noon, and Night: BVLGARI Serpenti Elevates Every Moment
1 / 2
Bvlgari Serpenti Viper Necklace; Bvlgari Serpenti Viper Ring.
Dress by Reformation.
Whether you’re grabbing cocktails with your girlfriends or enjoying a romantic dinner with your love, sleek, elegant styling is always a winning evening look. When worn with a little black dress, the Serpenti Viper necklace takes centre stage. It delicately hangs on the decolletage—mimicking a snake nipping at its own tail—with warm rose gold and demi pavé diamonds to sparkle, even by dim candlelight. Paired with the matching rose gold, full pavé Serpenti Viper ring on one hand and its companion ring, with pavé diamonds found on the head and tail. The rose gold Serpenti Viper bracelet mimics the latter ring, with diamonds highlighting the head and tail of the coiling serpent.
Photography by Luis Mora (Common Good)
Videography by Junas Arnaiz
Fashion Direction by Haley Dach
Makeup and Hair by Nate Matthews
Editorial and Creative Director: Sahar Nooraei
Art Director: Jessica Hui
Social Media and Digital Editor: Lindsay Patterson
Photo Assistant: Thomas Lee
Video Assistant: Jordan Romani
Model: Jamie King (Anita Norris Model Management)
Retouching by Mori Arany
