September 18th sparked a Canadian fashion first. Louis Vuitton unveiled a Trunk Show at the iconic Roy Thomson Hall in Toronto, featuring the Women’s Fall-Winter 2024 Collection. This marked the brand’s first-ever runway presentation in Canada. 

The energy was fuelled with excitement, creativity and relief that Canada was finally being included in the fashion mix. The show celebrated the 10th anniversary of Nicolas Ghesquière’s tenure as Louis Vuitton’s Artistic Director of Women’s Collections.  The pieces were originally shown in Paris at the brand’s signature venue — the Cour Carrée at the Louvre — but were reimagined at the airy Canadian landmark home to the Toronto Symphony Orchestra. 

Juxtaposed against the disarray of the downtown core, the show was fuelled with glamour and order. Under the glass honeycomb ceiling, the runway delivered a mixture of seasonality and history, with skilled craftsmanship spotted at every glance. 

Remarkably, the pieces were filled with polarising textures, like leather and feathers, coexisting in one eye-catching ensemble. Matching blazer sets were styled with iconic Louis Vuitton bags, layering was abundant, and heavy knits collided to honour the brand’s heritage. 

Since 1854, Louis Vuitton has delivered designs rooted in quality, and on the runway, that testament still stands true—with equal parts elegance and practicality stitched into each design. 

This isn’t the first city in Canada the brand is showing love to (nor is it the last). Louis Vuitton is gaining momentum from coast to coast, with a new location set to open in Montreal at Royalmount later this month and the reimagined store at the Fairmont Hotel in Vancouver opening in December 2023. With all these expansions and sudden attention, could Canada be the brand’s new muse?