Gucci‘s vision for circular production has arrived with the launch of their latest collection titled Gucci: Off The Grid by the house’s creative director Alessandro Michele. Keeping sustainability and environmental impact in mind, the capsule is developed with recycled, organic, and sustainably sourced materials, including ECONYL®, regenerated nylon made from pre- and post-consumer waste.
The collection includes genderless luggage, accessories, footwear, and ready-to-wear clothing. Accompanied by a global campaign shot in a rustic treehouse featuring a cast of social and climate activists, such as Jane Fonda, Lil Nas X, King Princess and more. As the treehouse residents stand up high, it illustrates standing up for the future of the planet.
Discover the scenes from the Gucci Off The Grid campaign in the gallery below.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell