Goop’s Classic Dress Collection Debuts Bright, Ageless Styles

Goop’s first dress line from its namesake label, G. Label, was inspired by generations of women passing down dresses. The seven-piece collection features statement one and two-piece sets in retro-prints and cheery colours—in yellow, red, white, and pink—in an ageless midi length.

Gwyneth Paltrow, her daughter Apple, and her mother, Blythe Danner, showcased the classic styles on Instagram, in the black and white polka dot dresses, and fuchsia midi dresses. The collection offers timeless styles for working women who can “throw it on and go,”—a fresh take on borrowing from your mother’s closet.

Discover the collection in the gallery below.