Fendi’s #BaguetteFriendsForever Take on Shanghai

Fendi has launched the #BaguetteFriendsForever video series to showcase the revival of the iconic Baguette bag. The bag dates back to 1997 when the first design by Silvia Venturini Fendi came about and made waves, instantly becoming one of the brand’s most popular items. With over a thousand variations of the design being produced, it comes as no surprise that the bag would make this big of a coveted comeback. The videos showcase pairings between the vintage Baguette bags and Fendi’s SS19 designs.

The first of three short videos takes place in Shanghai, titled “The Baguette is Back.” The energy of Shanghai paints a vibrant backdrop as actresses Tan Zhuo, Qiao Xin, and influencers Yu Wei and Yoyo Lu are seen out on a Fendi shopping trip before getting ready in a friendly fashion while preparing for a night out.

View the first of three videos here, and a slideshow of shots below. Check back for the next two videos, coming soon. 

Concept created by @fendi

Video directed by @wiissa0