Fendi has collaborated with R&B duo (and sisters) Chloe x Halle for the latest Fendi #MeandMyPeekaboo video series. The video campaign was shot in Los Angeles and captures the duo’s dynamic artistry and point of view.
Art Director Andrew Makadsi’s ideas fuse with the visions of videographer Derek Milton, alongside photographer Julian Dakdouk. Their concept explores the intimacy and friendship between the two sisters, honouring their unbreakable bond. Fendi Creative Director Silvia Venturini Fendi shares “#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds, and there is no more visible pair of sisters right now than Chloe x Halle.”
The #MeAndMyPeekaboo campaign is set to launch globally from the end of July, while the new Peekaboo bag will hit stores in August.