Canada Goose has always been rooted in the North. But its newest store at Vancouver’s Oakridge Park might be the first time that identity has been expressed so deliberately in a physical space.

Opened June 12, the 4,269-square-foot location marks the brand’s second Vancouver outpost and the Canadian debut of its new global retail concept, developed in partnership with acclaimed architecture and design firm Snøhetta, the team behind some of the world’s most considered public spaces. The result is a store that feels less like a retail environment and more like a destination: warm wood, stone, and brushed metal finishes echo the silhouette of Canada Goose’s signature parkas, while the clean horizontal lines of the space reflect the sweeping landscapes of the Rocky Mountains.

What makes the Oakridge location genuinely distinct, though, is its art. The store brings together a collection of bespoke works by Inuit and Indigenous artists, anchored by a large-scale mural inspired by Kenojuak Ashevak‘s iconic Woman with Fish. Two additional commissions by Sonny Assu—a heritage wall fixture reimagining a Snow Mantra Parka as a Northwest Coast Button Blanket, and a painting abstracting the Kwakwaka’wakw formline—round out the collection.

These pieces are part of the Canada Goose Art Collection, a programme established in 2017 that now spans more than 700 artworks across its stores globally. In Vancouver, they don’t feel like decoration. They feel like the point.

Where nature, heritage, and design converge—Canada Goose has found its most considered expression yet. The Oakridge Park location is open now at 650 W 41st Ave, Unit 3161, Vancouver, BC V5Z 2M9.

Images courtesy of Canada Goose.